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Hi, I’m Golriz,


I’m a Berlin-based Visual & UI Designer with 10+ years of experience across brand, marketing, digital and print design, alongside a strong focus on UI/UX and digital product design.

My work spans brand identities and visual systems, marketing campaigns, social media and digital content, editorial and print design, websites, landing pages, and digital products and user interfaces. I also have extensive experience working with B2B SaaS and tech companies, creating design across product marketing, content, performance and growth, as well as digital products. I enjoy moving between these areas to create design that is visually strong, clear, user-centered, and useful.

Over the years, I’ve collaborated with agencies, studios, startups, SaaS companies, and larger organizations, working closely with marketing, product, content, and development teams from early concepts through to final design and implementation.

From 2023 to 2025, I was part of control.alt.coop, a design and software agency, where I worked on digital products, websites, user interfaces, and visual communication for social, cultural, and purpose-driven organizations. I continue to collaborate with the agency on selected freelance projects.

I also recently completed a certificate in Prompt Engineering: Generative AI for Image Creation at Future Training & Consulting GmbH, expanding my creative workflow with generative AI for ideation, concept development, image creation, visual exploration, and video. I work with tools including ChatGPT, Claude, Claude Design, Figma Make, Midjourney, DALL·E, Nano Banana, Adobe Firefly, Leonardo AI, Magnific AI, and Runway.

I’m currently open to full-time, freelance, and contract opportunities in Berlin, hybrid, or remote, particularly across Visual Design, Brand & Marketing Design, UI/UX, and digital product design.




  TECHNICAL SKILLS  


DESIGN & PROTOTYPING
Figma
Figma Make
Claude Design
Framer
Webflow
Onepage
Balsamiq

ADOBE CREATIVE SUITE
Photoshop
Illustrator
InDesign
Premiere Pro
After Effects

AI & LLMs
ChatGPT
Claude

GENERATIVE AI — IMAGE & VIDEO
Midjourney
DALL·E
Nano Banana
Adobe Firefly
Leonardo AI
Magnific AI
Runway

COLLABORATION & CONTENT
Miro
Canva



  DESIGN SKILLS  


Visual & Brand Design

Visual Design
Graphic Design
Brand & Corporate Identity Design
Visual Systems
Brand Guidelines / Style Guides
Art Direction
Typography
Editorial Design
Illustration
Logo Design
Moodboards
Print Design
Packaging


Marketing & Content Design

Marketing Design
Campaign Design
Performance Marketing Design
Product Marketing Design
Content Marketing Design
Social Media Design
Digital Advertising / Ad Creatives
Presentation & Pitch Deck Design
Digital Content Design

UI & Digital Product Design

UI/UX Design
Product Design
UI Design
Web Design
Landing Page Design
Mobile App Design
Responsive Design
Native App Design
Design Systems
Component Libraries
User Flows
Wireframing
Prototyping
Testing & Iteration

Research & UX

User Research
Competitor Analysis
User Personas
User Stories
Information Architecture

Motion & AI

Motion Graphics
Video Editing
AI Assisted Design
Prompt Engineering
Generative AI for Image Creation
Generative AI for Video Creation



  LANGUAGE SKILLS  


English: Fluent
Persian: Native
German: C1

  WORK EXPERIENCE  



Freelance Visual, UI, Brand & Marketing Designer

April 2025 - Present / Berlin 

  • Design visual and UI solutions for digital products, including screens and visual assets for the Wassertipps app, with a focus on usability, clear information hierarchy, and visual consistency

  • Develop brand identities and visual systems from concept to application, including visual direction, typography, color systems, logos, and brand assets

  • Design responsive websites and landing pages, from early concepts and wireframes through visual design and final layouts

  • Create marketing and campaign assets across digital channels, including social media creatives, promotional content, and branded communication materials

  • Design presentations and pitch decks, translating complex information and ideas into clear, engaging visual narratives

  • Create illustrations, icons, graphics, and custom visual assets for brands, campaigns, and digital products

  • Collaborate with clients and creative partners, including ongoing freelance work with control.alt.coop, contributing visual, UI, brand, and communication design across digital projects

  • Work directly with clients from initial brief and concept development through visual direction, feedback, iteration, and final delivery

  • Integrate AI assisted workflows into ideation, concept development, image generation, visual exploration, and refinement using ChatGPT, Claude, Midjourney, DALL E, Nano Banana, Adobe Firefly, Leonardo AI, Magnific AI, and Runway


Visual Designer, UI/UX Designer & Co-owner at control.alt.coop

May 2023 - May 2025 / Berlin (Since June 2025 been freelancing for them)

  • UI/UX & screen design for diverse clients and sectors:

    WWF (World Wildlife Fund): Designed the Circular Business Assessment tool in line with WWF’s brand guidelines to support sustainable business practices

    Die Linke (Aktivisti App): Improved app user flows and enhanced features for better engagement

    P2Green: Developed user flows and interface designs for an innovative data platform used by researchers

    Astra Insurance: Created responsive portals and dashboards for technicians and customers; designed multiple marketing landing pages

    Agatheor (StratKIT): Contributed to the design of toolkit landing pages


  • Led UI/UX Workshops: Facilitated user experience workshops for clients including Junge Welt to optimize their digital platforms.

  • Created and implemented the company’s new corporate identity and redesigned website.

  • Designed accessible templates and branded materials for internal and external use.

  • Supported business development, acquisition, marketing, and communication efforts by designing compelling presentations and pitch materials, managing the company’s online presence, creating customized social media graphics, and developing marketing assets such as product portfolios, case studies, and comprehensive project documentation.


Senior Graphic Designer at Latana

Feb 2021 - March 2023 / Berlin

  • Supporting the Commercial Team — executing visual and communication design work for a range of Latana’s externally-facing material: blog material, social media assets, presentations, banners, guides, reports, whitepapers, case studies, and much more

  • Improving the quality of Latana’s website — working collaboratively across teams on ideation, creation, negotiating and implementation

  • Driving and maintaining our Latana design standards, systems and guideline and creating coherent messaging across all channels

  • Designing the new user interface of the Latana's data collection survey platform


Freelance UI Designer at ACTs.37 Studio

Aug 2020 - Dec 2020 / Remote

  • Designed website user interfaces and created branding guidelines


Freelance Graphic Designer at Former Studio

Nov 2019 - Dec 2019 / Tehran

  • Supported in identity design, re-branding & brand management projects


Communication Designer at Moovel

Oct 2018 - Sep 2019 / Berlin

  • Designed printable & digital material for social media, events & merchandise

  • Created app screens and assets for performance marketing, websites & newsletters

  • Branded cars for company’s on-demand services

  • Supported advertising campaigns in art direction

  • Implemented Moovel’s new corporate identity across all the channels and applications


Graphic Designer at Mobisol


May 2016 - Aug 2018 / Berlin, Arusha(Tanzania)

  • Improved company’s corporate identity & managed its brand

  • Developed marketing plans, supervised photo shoots & supported advertising campaigns

  • Designed for special events & fairs and created marketing collaterals, giveaways, customer & sales education material

  • 8 months in Tanzania, design lead on site, trained & supported of local colleagues

  • Designed websites for country offices in east Africa (Tanzania, Rwanda, Kenya)


UI Design Trainee at Mobile Event Guide

Oct 2015 - Apr 2016 / Berlin

  • Designed printable marketing material, digital assets for apps and created mockups

  • Created & redesigned location maps & icons for app sections and navigation

  • Worked on designs for new features & screens in collaboration with senior product designer, backend & frontend teams


Graphic Designer & International Scout for Culture Talks

Oct 2013 - Jun 2014 / Weimar Bauhaus Univesität

  • Organized cultural events & designed posters and social media material for them


Freelance Graphic Designer at Kalaam Publication & Studio Tehran

2009 - 2012 / Tehran

  • Retouched images, edited and designed children’s toy-books

  • Designed editorials and print material such as books and catalogs for different clients



  EDUCATION  


Prompt Engineering: Generative AI for Image Production at Future Training & Consulting Gmbh


Aug 2025 - Sep 2025 / Berlin

  • Introduction to Generative AI for Images 
  • Prompting Techniques for Image Creation
  • Art Direction with ChatGPT
  • Image Creation with DALL·E, Midjourney, Leonardo.AI, Adobe Firefly, Nano Banana
  •  Exploring Alternatives 
  • AI and Law: Data Protection, Copyright, and Ethical Challenges 
  • Exercises and Practical Examples


UI Design at CareerFoundary

Jan - May 2020 / Berlin

  • An intensive 600+ hours of training with industry-leading mentors, designed by experts from companies such as Apple & Amazon

  • Focused on UI design with hands-on assignments that were reviewed and approved by expert & developed real-world projects using tools such as Balsamiq, Sketch, and Usability Hub


Master of Media Art & Design at Bauhaus Universität

Oct 2012 - Jun 2015 / Weimar, Thüringen

  • Recieved “Frauenförderfonds“; Women's Fund for thesis project / Equal Opportunities Office, Bauhaus University / Weimar, Germany / June 2015


Bachelor of Visual Communication at Art University of Tehran

Feb 2006 - Sep 2010 / Tehran



  TEACHING EXPERIENCE  


UI/UX Design Teacher at Digital Women Program at ReDi School of Digital Integration / 2024 - 2025 / Berlin



  INDEPENDENT COURSES  


Data Visualisation / D Lab Tanzania / Dar es Salaam, Tanzania / December 2017

Video Editing Premier Pro / ESDIP Berlin / Berlin, Germany / October 2017

Type and Image / Instructor: Farhad Fozouni / Tehran, Iran



  OTHER PROFESSIONAL EXPERIENCES  

(Volunteering / Activities / Participations)


Assistance in creating the “Chronometer of Iran Graphic Design” (Recording the History of Iranian Graphic Design), a project by Iman Raad, Aria Kasaee & Farhad Fozouni / Tehran, Iran / 2010 - 2011

Packaging Workshop with Concentration on Branding / under supervision & with cooperation of Vije School of Visual Communication & Tetra Pak Company / Iranian Artists Forum / Tehran, Iran / Dec 2010

Joining in BETA EXPERIENCE Creative Design Group / 2009



 PUBLICATIONS 


Illustration of “Number Four Story” Book / Written by Babak Saberi / “Children” Publication


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